"This is your last chance at accelerating through the process!" "OK, no its not, but NOW is the REAL last chance!!!!! Come on, don't you want this? It's PURPLE, it's special, and we made a special quest chain just for this, don't break our hearts and ignore this thing!"
OK, maybe it is just me..... My interest in the whole thing has faded as they've hyped it more and more, and now they've driven me to active irritation and resentment with this latest "Boxing Day sale extended until January 18th!!!!!!!" type announcement.